Real Madrid Announces Record-breaking Sponsorship Deal and Renewal of Key Contracts

Real Madrid has announced a record-breaking sponsorship deal that will see the club's official shirt sponsor being taken over by Puma, with a five-year deal starting in January 2024. The agreement marks the end of Real Madrid's previous partnership with Adidas, which had been in place since 2011.

As part of the new deal, Puma will also be taking over the club's kit manufacturing and design responsibilities, while also providing support for the team's training and development programs. This is expected to significantly boost the club's revenue streams, as well as its brand image.

In addition to this major sponsorship deal, Real Madrid has also confirmed that it has reached a new agreement with its main sponsors, Coca-Cola and Telefónica. These contracts will run until 2026, with Coca-Cola retaining its title sponsor role, while Telefónica will continue to provide technical support for the club.

These renewals and expansions come on top of Real Madrid's recent success on the pitch, including winning La Liga and the UEFA Champions League in consecutive seasons. With its impressive track record, Real Madrid continues to attract significant investment from both domestic and international sources, further solidifying its position as one of the world's most successful football clubs.